Scent is an important emotional influencer, and in addition to fragrancing an environment as a solution to mask unpleasant odours, fragrance is also a key factor in user ‘experience’ in a location. Organisations are realising the powerful ability of our sense of smell and using the magic of scent to deeply connect with our emotions. Smell can evoke memories and lasting impressions which stimulate emotions and trigger certain behaviors. Discover the true magic and effect of scent with Nickel & Ross.
